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Organizations need to “think like a media company” when developing their content in order to be successful with their online engagement, says Tweep in Profile® Alison Loat
Alison Loat, executive director and co-founder of Samara in Toronto, describes how she and her colleagues strive to develop relevant and engaging content for their audiences - traditional and online.
Toronto, ON (January 4, 2012) – Donovan Group Inc. (DGI), www.donovangroup.ca,
today announced the release of the latest in its Tweep in Profile®
podcast series. This month's podcast kicks off an incredible roster of 2012 interviews, featuring Alison Loat of Samara (@SamaraCDA), a
think
tank
that
works
to
strengthen
political
engagement
in
Canada. Listeners can check out the free podcast to learn how social media is shaping the future of marketing and public relations.
“I've not only followed Alison and Samara for several months now, I have also had the pleasure of working with her on a few projects to help maximize the reach and impact of her messages," says
Andy Donovan, President of Donovan Group Inc. “As listeners will hear
from her conversation with Donna Papacosta, Alison challenges her audiences to get involved in the political process and not just sit on the sidelines.”
In this podcast, listeners will discover:
-
How Alison uses social media to engage people in politics
-
How she looks to these audiences for feedback on how to improve Samara’s work
-
How she hopes to further enhance the discussion of Canadian politics in 2012 via "Democracy Talks".
“At
the
core
of
any
good
media
company
is
interesting
content,
and
so
the
way
we
keep
it
going
is
really
by
continuing
to
invest
in
research,
to
come
up
with
new
publications
and
new
insights
into
Canadian
politics," says Loat.
“In addition, we
find
the
best
engagement
and
discussion
doesn’t
necessarily
happen
on
our
own
site,
but on
media
company
sites
like Maclean’s
or
the
Globe
and
Mail,
or
Le
Devoir
in
Quebec
or
on
Facebook
and
Twitter.”
About Tweep in Profile®
Tweep
in Profile® is a free monthly podcast that features interviews with
members of Twitter’s marketing, multimedia and public relations
communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key
players in social networking. Through these interviews, listeners will
discover how to use social media to build their networks and potentially
grow their businesses.
About Donovan Group, Inc.
Donovan Group Inc. is a multimedia communications company providing strategic advice and project coordination for our clients within the public, private and charitable sectors.
Contact:
Andy Donovan
President
416-323-1773
andy@donovangroup.ca
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______________________________________
Interview Transcript
(Please click on the image for a copy of the transcript)
Alison Loat - Samara
Donna Papacosta
______________________________________
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