Carol Roth, business strategist and New York Times best-selling author, helps her clients “own” the relationship between themselves and their online audience 

Toronto, ON (July 6, 2011) – Donovan Group, Inc. (DGI), www.donovangroup.ca, today announced the release of the latest in its Tweep in Profile® podcast series. This month’s podcast features an interview with Carol Roth, business strategist and New York Times best-selling author of “The Entrepreneur Equation” out of Chicago. Listeners can check out the free podcast to learn how social media is shaping the future of marketing and public relations.

“This month, I’m highlighting Carol (@caroljsroth) as someone who I have grown to admire and respect as a 'voice of reason' when it comes to becoming an entrepreneur and staying one,” says Andy Donovan, President of Donovan Group Inc. “I think people have come to respect her 'tough love' approach and dose of reality when it comes to becoming your own boss – and her success as a 'deal broker' is proof positive to that fact.” 

In this podcast, listeners will discover:

• How someone’s personal and professional brands can become blurred via social media and why it’s important to ensure your message is consistent with the feedback you receive.
• How Carol has become a successful advisor and strategist to thousands of budding entrepreneurs.
• How she has in her career helped clients secure licenses with IP holders and brands like Disney, Paramount Pictures and even Katy Perry.

“I think too many people rely solely on social networking platforms to help develop and maintain their personal and professional brands,” says Carol Roth. “In order to truly 'own' the relationship with those you are hoping to connect with, you need to stop relying on a platform you don’t own and interact with them on ones you do – such as your website, blog and newsletter.”

About Tweep in Profile®

Tweep in Profile® is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. Through these interviews, listeners will discover how to use social media to build their networks and potentially grow their businesses. 

About Donovan Group, Inc.