Erica Allison of Allison Development Group in North Carolina discusses the importance of establishing your strategy and goals before venturing into developing relationships online. 

Toronto, ON (September 1, 2011) – Donovan Group Inc. (DGI), www.donovangroup.ca, today announced the release of the latest in its Tweep in Profile® podcast series. This month's podcast features an interview with Erica Allison, President of Allison Development Group in Hendersonville, North Carolina. Listeners can check out the free podcast to learn how social media is shaping the future of marketing and public relations.

“I am thrilled to be featuring Erica (@ericamallison) this month as she has become not only an incredibly valuable online resource, but also someone I consider a friend," says Andy Donovan, President of Donovan Group Inc. “I think most would agree with her philosophy that pushing clients to define their desired return on investment at the outset of the relationship only sows the seeds of success and helps to avoid the potential of disappointment from both sides.” 

In this podcast, listeners will discover:

• How Erica Allison blends social media into her clients' public relations and marketing projects.
• How she manages her client relationships based on their desired return on investment.
• How she uses social media to engage, learn and build relationships - not only for her clients, but for herself as well.

“When it comes to social media integration, for my client projects I believe that you need to ensure that the social media platform you choose is where your target audience exists,” says Erica. “Regardless of who is managing your social media program, your unique 'voice' needs to remain paramount in order to be authentic to this audience.”

About Tweep in Profile®

Tweep in Profile® is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. Through these interviews, listeners will discover how to use social media to build their networks and potentially grow their businesses. 

About Donovan Group, Inc.