Toronto, ON (June 1, 2011) - Donovan Group, Inc. (DGI), www.donovangroup.ca, today announced the release of the latest in its Tweep in Profile® podcast series. This month's podcast features an interview with Michael O'Connor Clarke, Vice President, Digital and Social Media at Media Profile. Listeners can check out the free podcast to learn how social media is shaping the future of marketing and public relations.

"This month, I'm highlighting Michael (@michaelocc) as one of the premier communicators in the industry", says Andy Donovan, President of Donovan Group Inc. "In his discussion with host/producer, Donna Papacosta, Michael demonstrates how the web has not only arrived at its original vision but also how it has changed and challenged historical concepts and practices through the use of social media."

In this podcast, listeners will discover:

• How social media has "democratized" the web.
• How in turn, the web has changed and challenged how we as communicators do our jobs.
• How social media encourages companies to not only follow and listen to supporters and detractors alike - but also act upon it.

"I think in some cases companies have a binary choice to make where it relates to social media", says Michael O'Connor Clarke. "They can either continue to keep their heads in the sand or they can proactively react to what is being said to and about them."

About Tweep in Profile®

Tweep in Profile® is a free monthly podcast that features interviews with members of Twitter's marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today's thought leaders in social networking. Through these interviews, listeners will discover how to use social media to build their networks and potentially grow their businesses. 

About Donovan Group, Inc.

Donovan Group Inc. is a multimedia communications company providing strategic advice and project coordination for our clients within the public, private and charitable sectors.